On Innovation, Product Improvement, Design or Advertising
I just read an article outlining a bunch of concepts for new airline seat designs. The terms award-winning and innovative were sprinkled throughout like confetti raining down on a parade. Several of the ideas seemed unimpressive at best, and downright silly at worst. Few struck me as truly innovative.
Online reviews have long been an integral part of the hospitality industry, featuring prominently in many consumers’ restaurant and hotel selections. It is time for someone to develop something like a match.com tool to rank and sort reviewers.
I have never understood the appeal of Prepaid cards. What’s to like? First you have to pay for the card, then pay fees to use or reload it. They’re difficult to use at ATMs, tough to validate when shopping online, and get rejected by some stores’ credit card scanners. Often they require a herculean effort of logic and calculation to zero out completely, resulting in balances remaining on the card after one use that are too small to bother with. Frustration all around!
After participating in an innovation contest sponsored by Lufthansa Cargo and Munich-based HYVE, I was invited to Frankfurt, Germany for a few days.
While co-creation contests seem to generally focus on coming up with a new product or improving an existing service, the concept of figuring out how to reinvent or re-imagine an existing product’s marketing is a different take. This one seems especially interesting, because it’s both complex and simple at the same time.
The Lufthansa Cargo Innovation Challenge contest opened today. With a prize of a flight to Frankfurt, time in a flight simulator, and the potential to alter the global shipping industry forever, I am all over it!